According to July 2020 figures, 10 million videos are shared in France, with 248 hashtags challenges created and 5 billion videos are watched each month.38% of users are between 13 and 17 years old, 37% between 18 and 24 years old and 20% between 25 and 34 years old. The audience is composed of 56% women and 44% men.4 million French people are active daily.A figure that has tripled between the year 20. It has 14.9 million monthly active users in January 2021.The TikTok craze has not spared France, where the application is increasingly used. In the ranking of downloads, it is India that takes the first place with 611 million downloads, followed by China (196.6 million) and the United States (165 million).This means that 90% of users open the application at least once a day. That’s an opening rate of 9 times per day. Even if TikTok experienced peaks of use during the lockdowns, it is estimated that a user spends an average of 48 minutes per day on the application.Their average age is between 16 and 24 years old (41%). Tik Tok users are 49.6% female and 50.4% male.It is the 9th most used social network in the world, ahead of LinkedIn, Twitter, Snapchat or Pinterest.A source of entertainment, TikTok has become the flagship way to counter boredom while still maintaining some creativity! Many celebrities and influencers have taken advantage of this context to start creating TikTok content. One of the highlights of this sudden development was the lockdown in April 2020. While it took Instagram nearly 6 years to reach the same craze, the platform only needed 3 years. In August 2020, Tik Tok reached 800 million monthly active users worldwide.The application is present in 155 countries and accessible in 75 languages.TikTok users: 2022 key figures TikTok: a global reachĪvailable in Western markets since 2017, the social network is experiencing a meteoric international growth: Here are some key figures on TikTok to refine your marketing strategy and penetrate this new market in 2021. It seduces with its short video formats, its ease of use and its creative capacity. And for good reason: it has just surpassed 1 billion users, and has reached more than 3 billion downloads in just 3 years. Among the giants, a new kid on the block has entered and exploded the counters following the confinements: TikTok.Ĭreated in 2016, the video platform has become one of the most popular apps in the world. With more than 53% of the world’s population active on social networks, these media have become an essential marketing element.
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